What are the best practices for landing pages?

 

A wordpress custom landing page development can seem simple at first. You don't need to be a developer to publish anything decent when using a drag-and-drop builder (like Unbounce), and you can do it in a matter of hours.

Despite this, it is not advised to enter blindly. Here are some best practices repeatedly shown to increase conversion rates and lower cost-per-acquisition to give you a head start.

Make sure your messaging corresponds with your adverts.

To make sure you're delivering them to a page that meets their expectations, employing landing pages is essential in the first place. By matching your landing page language (and style) to the search or social advertisements you're running, you can ensure that visitors have made a "good click" and that you're getting the message through.

For instance, a retirement community advertisement that directs users to a luxury condo landing page is more likely to lose them than one that stays on brand.

Maintain action above the fold.

The top half of a newspaper's front page is "above the fold." However, it now more frequently refers to what may be seen on a screen before scrolling down. In either case, it's precious real estate, so make use of it.

Place your title, unique selling proposition, and, most crucially, your call to action above the fold to maintain maximum visibility.

Direct the eye by using directional cues.

Since it's uncommon for a landing page to be so brief that nothing displays below the fold, it's a good idea to include visual cues that direct the attention downward. These cues may take the form of arrows or other literal pointers, as well as different shapes, images, animations, or even language that encourages users to scroll and read.

Prospects should be guided to your call to action using similar directional cues. To make the CTA stand out from the rest of the content, use solid and contrasting colors and a simple shape to recognize. To bring even more attention, you can add arrows, animations, or images of people pointing.

Display the use of your product or service

It is easier for visitors to picture themselves as your customers when your product or service is shown in a realistic setting. It works well as a shorthand for describing how your good or service operates. Visuals may help you grab and hold their attention, using still photos, step-by-step animations, or example films. An excellent location to do this is in your hero picture section.

Get rid of navigation and other annoyances.

Reduce distractions that can send visitors elsewhere by a landing page development process, then concentrate on one conversion goal. The temptation to incorporate further calls to action, site navigation, or connections back to your homepage on your landing page should be resisted. Your landing page will function most effectively on its own.

Embrace social proof

The majority of your visitors are astute enough to avoid common marketing jargon. Including the opinions of pleased customers and community members can give your claims an air of credibility that even the best copy will lack, regardless of how amazing you think your product is.